Conference Agenda 2006 National Arts Marketing Project Conference April 29–May 2, 2006 Millennium Biltmore Hotel Los Angeles, CA

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Sunday, April 30, 2006
8:00 a.m.–5:00 p.m.	Registration, Bookstore, Technology Center, and Table-Top Exhibits Open
8:00 a.m.–9:00 a.m.	Continental Breakfast
9:00 a.m.–10:30 a.m.	Keynote Address
10:45 a.m.–12:00 p.m.	Concurrent Sessions
12:15 p.m.–1:45 p.m.	Luncheon
2:00 p.m.–3:15 p.m.	Concurrent Sessions
3:30 p.m.–5:00 p.m.	Concurrent Sessions
5:00 p.m.–7:00 p.m.	Opening Reception Don’t miss a fine welcome and a great party at the historic Millennium Biltmore Hotel, the original home of the Oscars! Greet old friends and make some new ones as you join the participants, speakers, exhibitors, and National Arts Marketing Project Conference staff at this lively get together.
Monday, May 1, 2006
8:00 a.m.–5:00 p.m.	Registration, Bookstore, Technology Center, and Table-Top Exhibits Open
8:00 a.m.–9:00 a.m.	Continental Breakfast
9:00 a.m.–10:15 a.m.	Concurrent Sessions
10:30 a.m.–11:45 a.m.	Concurrent Sessions
12:00 p.m.–1:30 p.m.	Luncheon with Donna Walker-Kuhne Speakers: Donna Walker-Kuhne, President, Walker International Communications Group Acknowledged as the nation’s foremost expert in audience development and author of the recent book Invitation to the Party: Building Bridges to the Arts, Culture and Community, Donna Walker-Kuhne has devoted her professional career to increasing access to the arts. This dynamic plenary speaker will explore the intersection of art disciplines, specifically the performing and visual arts, as well as trends in audience diversity in nonprofits which often involve internal changes. She will also cover marketing tactics from grassroots ambassador groups (used in various cities with Alvin Ailey American Dance Theater) and the increasing impact of the faith-based community as audience members to the increasing use of technology to reach new audiences—from e-blasts to blogs to podcasts—and of course innovative partnerships that mutually benefit both presenters and communities.
1:45 p.m.–3:15 p.m.	Concurrent Sessions
5:00 p.m. - 5:45 p.m.	Round Table Discussions (3:30 p.m. - 5:00 p.m.) Join us for free-flowing discussions of a variety of marketing topics. Each session will be 45 minutes, allowing you to attend two discussions during this time period. See program insert for topics and moderators. Americans for the Arts Action Fund Fundraiser and PAC Reception Americans for the Arts Action Fund is the 501(c)(4) advocacy arm of Americans for the Arts. The Arts Action Fund was created to spearhead a national movement to educate and engage citizens in legislative and other public advocacy in support of the arts and arts education at the federal, state, and local levels. This reception fundraiser is an opportunity to recruit new members to join our enhanced advocacy efforts and for existing members to contribute to the Arts Action Fund’s new political action committee. This is one of the most effective ways to influence arts policy and help elect pro-arts candidates to federal office. Contributions to Americans for the Arts Action Fund or its Arts Action Fund PAC are not tax deductible as a charitable donation for federal income tax purposes. Not paid for by Americans for the Arts or any government entity.Minimum membership contribution: $20
Tuesday, May 2, 2006
8:00 a.m.–12:00 p.m.	Registration, Bookstore, Technology Center, and Table-Top Exhibits Open
8:00 a.m.–9:00 a.m.	Continental Breakfast
9:00 a.m.–10:30 a.m.	Concurrent Sessions
10:45 a.m.–12:00 p.m.	Closing Session with Arthur Cohen
	Making Culture Count 3.0 Speakers: Arthur Cohen, CEO, LaPlaca Cohen Advertising; Tom Kaiden, COO, Greater Philadelphia Cultural Alliance; Joan Cumming, Los Angeles Philharmonic Orchestra Last conference’s most popular session was the closing plenary featuring new data on arts audience behavior presented by The New Yorker magazine and LaPlaca Cohen from research conducted by Mediamark Research Inc. This year’s National Arts Marketing Project Conference will feature brand new and updated information from their just-completed third study, including surprising information on web usage and what motivates consumers to attend the arts: why do our audiences and visitors come; what does it mean in their lives; and where are they getting information on arts activities? Arthur Cohen will present the results of this latest study of the cultural consumer followed by a lively panel discussion and Q&A session! The panel will include a variety of speakers from the conference and will be an open forum for questions, brainstorming, and sharing!