Eugene Carr is a pioneer in arts marketing on the Internet. Prior to founding Patron Technology in 2001, Carr was the founder and president of CultureFinder.com, an award-winning arts information portal funded by America Online and Comcast. He is a regular guest speaker at arts industry conferences and is the author of Wired for Culture: How E-mail is Revolutionizing Arts Marketing (2003), Sign-Up for Culture: The Arts Marketer’s Guide to Building an Effective E-mail List (2004), and Web Sites for Culture: Essential Principles for Great Arts Web Sites (2005).