welcome!
Conference Headquarters
Hyatt Regency Miami
400 South East Second Avenue
Miami, FL 33131–2197
Read one of the highlights of this year's National Arts Marketing Project Conference!
Ben Cameron's Keynote Address
We are very pleased to invite you to the 2007 National Arts Marketing Project Conference: Flourishing in the New Frontier: New Media, New Audiences, New Opportunities.
This conference will be held November 2-5, 2007 in Miami, FL. You asked for it, and you got it! A survey of arts marketers showed that you wanted a conference focusing on technology and new audiences, along with the latest research in the field. You’ll learn about new media from RSS to PodCasts, blogging, texting, optimizing e-mail, e-commerce, Web 2.0, and search engines. All this to reach every age, ethnicity, and race in the marketplace—from millennials to boomers, and from first generation Hispanics to third generation Asians. The conference will also include the basics; we’ll cover direct marketing, branding, and relevant messaging as well.
You won’t want to miss these four days of intensive workshops, plenary sessions, roundtable peer discussions, and sponsorship clinics led by top marketing and sponsorship experts. Executive directors and board members, as well as marketing, public relations, membership, and development professions, from all cultural disciplines and budget sizes will benefit from the many events at this conference.
As the producer of this event, Arts & Business Council of Americans for the Arts is harnessing the expertise of leading arts marketing professional from across North America. The conference also draws on Arts & Business Council of Americans for the Arts’ lauded American Express National Arts Marketing Project, which operates in 14 cities nationwide and offers basic marketing workshops, an advanced audience-development training program, and the web resource www.ArtsMarketing.org.
The preconference beings on November 2, 2007 with Sponsorship Friday, offering intensive Sponsorship Boot Camps designed to help you craft corporate and media sponsorship packages to secure mutually beneficial business partnerships.
Join us in Miami for the largest gathering of arts management and marketing professionals.
- Network with hundreds of arts management and marketing professionals!
- Get a grasp on new marketing technologies and leave prepared to implement them as soon as you get home!
- Learn from the most up to date market research from the nation’s leading experts!
- Enjoy the beauty of Miami in November!
- Relax with friends—old and new—from across the country!
We look forward to seeing you in Miami! It’s the conference for arts marketers by arts marketers!
