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schedule and sessions

Sunday, November 9, 2008 - Preconference
8:00 a.m. - 9:00 a.m.	Continental Breakfast
9:00 a.m. - 5:30 p.m.	Preconferences
	The Pricing Institute Sponsorship Boot Camp
12:45 p.m. - 2:00 p.m.	Plenary Lunch with Patricia Martin
4:00 p.m. - 6:00 p.m.	Performances at Discovery Green
6:30 p.m.	Dine Arounds
Monday, November 10, 2008 - Main Conference (Day 1)
7:30 a.m. - 8:15 a.m.	Continental Breakfast
8:15 a.m. - 9:45 a.m.	Keynote Address: Ed Keller
10:45 a.m. - 12:00 p.m.	Sessions
	Love Your Aging Audience: Embracing Boomers Online Space, The Final Frontier: Making Your Online Presence a Regular, Relevant Part of Your Audience’s Daily Life Extreme Proposal Makeovers: A Marketer’s Guide to the Development Ask! Member Lifetime Value: Making Multichannel Marketing Work for You
12:15 p.m. - 2:00 p.m.	Plenary Luncheon with Karen Brooks Hopkins
2:15 p.m. - 3:30 p.m.	Sessions
	Branding 101: The Mechanics of Magic Advanced E-mail Marketing: Techniques That Really Matter Marketing and Fundraising: Marking Your Territory or Joined at the Hip? Patronage Pathways: Optimizing Revenue at the Donor-Buyer Intersection
3:30 p.m. - 4:00 p.m.	Networking Break

4:00 p.m. - 5:15 p.m.	Sessions
	Branding Your Sponsor: Three Theaters Fly High in US Airways Collaboration Strike a Pose: Making Sense of Your Database with Customer Modeling Storytelling: Applying Values-Based Research in Marketing and Development Are you an Urbanite? Attracting Young Ticket Buyers and Donors
6:30 p.m. - 9:30 p.m.	Opening Reception Hosted by the Houston Arts Alliance
Tuesday, November 11, 2008 - Main Conference (Day 2)
8:00 a.m. - 9:00 a.m.	Continental Breakfast
9:00 a.m. - 10:15 a.m.	Morning Plenary with Alan Brown
10:30 a.m. - 11:45 a.m.	Sessions
	Hacking Copyright: Making "Free" Work in the Arts Advanced Branding: The Evolution of a Brand Donor Segmentation in Practice: Campaign Strategies that Motivate Donors Free Night of Theater: How Free Can Work for You!
12:00 p.m. - 1:30 p.m.	Networking Lunch
1:45 p.m. - 3:00 p.m.	Sessions
	The Intersection of Branding and Fundraising: Value That Lingers Long Past the Campaign Ticket Buyer Segmentation in Practice: Building the Marketing Database of the Future Entrances, Exits, and Escalators: Keep Ticket Buyers Coming In and Moving Up Philanthropy: Maintaining Your Position in a Volatile Economy
3:00 p.m. - 3:45 p.m.	Networking Break
3:45 p.m. - 5:30 p.m.	Mosh Pit
	Visibly Creative: Online Resources from Americans for the Arts Turbo Charge Single Ticket Sales with Aggressive Use of TV Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back University Peer-to-Peer Engagement with Podcasting Welcoming the Stroller Brigade: Best Methods for Reaching Family Audiences Dancing with a Corporate Star: Target and the Ford Amphitheatre The RenGen Is Real: Attracting the VIVID Cultural Consumer The Sugar Plum Fairy Vs The High-Kicking Chorines: How To Survive in the Face of Fierce Competition Art Surrounds You: How We Learned to Stop Worrying and Let the Artists Do the Advertising
3:45 p.m. - 5:30 p.m.	Round Table Discussions
	Secrets of Direct Response: 10 Copywriting Tips Guaranteed to Lift Response Release Your Organization’s Inner Blogger “I can’t believe I did this!”: Outlandish Campaigns That Have Worked How to Develop a Working Marketing Committee Corporate Sponsorship Today: What Works? What Doesn’t? Content for a Hungry Audience: Shared Strategies for Engaging Content for Websites, Social Sites, and the Media She says PITHY; I say PRISSY. Let's call the whole thing off!: How Marketing and Development Can Sing in Harmony Building an Annual Fundraising Plan No Arts Product = No Donors? The Challenges of Fundraising from Individuals for Arts Service Organizations Can Anything Be Done To Stop the Decline of Subscriptions? Top Ten Criteria for Successful Capital Campaigns Paperchase: Easy Tips for Conducting Paper Surveys to Track Your Audience Marketing and Development: Wearing Both Hats Strategies for Countering the Reasons Patrons Resist Subscribing Budgeting for Marketing PURLs: Personalized URLs Become a Myth Master: How to Tap the Power of Story and Myth for Marketing Success Sharing the Spotlight: Win-Win Collaborative Marketing Strategies Ticket Pricing: What Can You Do to Maximixe Revenue?
6:30 p.m.	Dine Arounds
9:00 p.m - 11:00 p.m.	Artists Salon
Wednesday, November 12, 2008 - Main Conference (Day 3)
8:00 a.m. - 9:00 a.m.	Continental Breakfast and Closing Remarks
9:00 a.m. - 10:30 a.m.	Sessions
	Getting UNSTUCK: A Practical Guide to Taking Action "We'll Pump You Up"—Making Money through Your Local Service Organization Separated at Birth? Online Marketing and Fundraising
10:45 a.m. - 12:00 p.m.	Sessions
	A Poor Man's Guide to Podcasting: How to Get Started in 60 Minutes for under $100 An Unsettled Funding Market: Where Is Arts Giving Today…and Where Is It Going? Beyond Diversity: Encouraging Cross-Cultural Arts Attendance Loyalty Strategies: Reinventing the Audience Relationship

For more information about this program or any Americans for the Arts programs and services, please contact us by e-mail or call us at 202.371.2830


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