Conference Home Register Today! Ways to Save Scholarships Conference Highlights Schedule and Sessions Mosh Pits and Roundtables Plan Your Trip Exhibit/Advertise Sponsors Conference Committee and Local Host 2007 Program

schedule and sessions

Sunday, November 9, 2008 - Preconference
8:00 a.m. - 9:00 a.m.	Continental Breakfast
9:00 a.m. - 5:30 p.m.	Preconferences
	The Pricing Institute Sponsorship Boot Camp
12:45 p.m. - 2:00 p.m.	Plenary Lunch with Patricia Martin
6:30 p.m.	Dine Arounds
Monday, November 10, 2008 - Main Conference (Day 1)
8:00 a.m. - 9:00 a.m.	Continental Breakfast
9:00 a.m. - 10:30 a.m.	Keynote Address: Ed Keller
10:45 a.m. - 12:00 p.m.	Sessions
	Love Your Aging Audience: Embracing Boomers Online Space, The Final Frontier: Making Your Online Presence a Regular, Relevant Part of Your Audience’s Daily Life Extreme Proposal Makeovers: A Marketer’s Guide to the Development Ask! Member Lifetime Value: Making Multichannel Marketing Work for You
12:15 p.m. - 2:00 p.m.	Plenary Luncheon with Karen Brooks Hopkins
2:15 p.m. - 3:30 p.m.	Sessions
	Branding 101: The Mechanics of Magic Advanced E-mail Marketing: Techniques That Really Matter Marketing and Fundraising: Marking Your Territory or Joined at the Hip? Patronage Pathways: Optimizing Revenue at the Donor-Buyer Intersection
3:30 p.m. - 4:00 p.m.	Networking Break

4:00 p.m. - 5:15 p.m.	Sessions
	Branding Your Sponsor: Three Theaters Fly High in US Airways Collaboration Strike a Pose: Making Sense of Your Database with Customer Modeling Storytelling: Applying Values-Based Research in Marketing and Development Are you an Urbanite? Attracting Young Ticket Buyers and Donors
6:30 p.m. - 9:30 p.m.	Opening Reception Hosted by the Houston Arts Alliance
Tuesday, November 11, 2008 - Main Conference (Day 2)
8:00 a.m. - 9:00 a.m.	Continental Breakfast
9:00 a.m. - 10:15 a.m.	Morning Plenary with Alan Brown
10:30 a.m. - 11:45 a.m.	Sessions
	Hacking Copyright: Making "Free" Work in the Arts Advanced Branding: The Evolution of a Brand Donor Segmentation in Practice: Campaign Strategies that Motivate Donors Free Night of Theater: How Free Can Work for You!
12:00 p.m. - 1:30 p.m.	Networking Lunch
1:45 p.m. - 3:00 p.m.	Sessions
	The Intersection of Branding and Fundraising: Value That Lingers Long Past the Campaign Ticket Buyer Segmentation in Practice: Building the Marketing Database of the Future Entrances, Exits, and Escalators: Keep Ticket Buyers Coming In and Moving Up Making Friends and Influencing People: Identifying and Cultivating Individual Donors
3:00 p.m. - 3:45 p.m.	Networking Break
3:45 p.m. - 5:30 p.m.	Mosh Pit
3:45 p.m. - 5:30 p.m.	Round Table Discussions
6:30 p.m.	Dine Arounds
Wednesday, November 12, 2007 - Main Conference (Day 3)
8:00 a.m. - 9:00 a.m.	Continental Breakfast and Closing Remarks
9:00 a.m. - 10:30 a.m.	Sessions
	Getting UNSTUCK: A Practical Guide to Taking Action "We'll Pump You Up"—Making Money through Your Local Service Organization Separated at Birth? Online Marketing and Fundraising
10:45 a.m. - 12:00 p.m.	Sessions
	A Poor Man's Guide to Podcasting: How to Get Started in 60 Minutes for under $100 An Unsettled Funding Market: Where Is Arts Giving Today…and Where Is It Going? Beyond Diversity: Encouraging Cross-Cultural Arts Attendance Loyalty Strategies: Reinventing the Audience Relationship

For more information about this program or any Americans for the Arts programs and services, please contact us by e-mail or call us at 202.371.2830


Login	Help? 9/8/2008