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Creative Industries: Sign Up and Be Counted

Update Your Dun & Bradstreet Business Profile

Organizations or individuals that already have a DUNS number should check regularly to make sure that their business profile is up-to-date. There are two components to your business profile:

1. Standard Industrial Classification (SIC) code
2. General background information

We have found that some of the arts organizations that already have a DUNS number are associated with incorrect Standard Industrial Classification (SIC) codes in the Dun & Bradstreet (D&B) database.

Use D&B’s eUpdate service to confirm and update other background information about your organization, including the business address and the number of people employed. Both pieces of information are vital to the success of our Creative Industries research and to increase awareness of the scope and impact of the U.S. arts industry.

1. Changing your Standard Industrial Classification Code
Unfortunately, you cannot change SIC code via the D&B webpage. You must call D&B, whose operators are knowledgeable and friendly. The call should take less than 10 minutes. To change your SIC code:

Step 1. Use the SIC code table on our methodology page to identify the most accurate SIC code for your organization.

Step 2. Call D&B (866.705.5711) and tell the operator that you would like to request the SIC code that is currently associated with your organization. If this code is not the one you identified using our chart, ask the operator to change it to the one you have chosen.   

2. Updating general background information
If you don’t have your DUNS password, sign up for eUpdate, a service that allows you to change your profile 24 hours a day. Once you receive a password from eUpdate, return to https://eupdate.dnb.com and log in. 

Step 1. Visit D&B's eUpdate web page at https://eupdate.dnb.com/.

Step 2.  Log in to view and update your organization’s profile. 

Please note that while the process for registering takes only minutes, if you choose the "Thirty Days" option you you will have to wait for your DUNS number. When a free online account is set up with D&B, it is routed to a sales office that will call and try to sell you services (which you should not feel obligated to accept). After 28 days, the account will automatically be transferred over from the sales office to be assigned a DUNS number. This 30-day timeline is built in to the process for every customer who chooses not to pay for the service.

Don’t have a DUNS number? View instructions on how to register for one.

Still have questions? Visit the Sign up and Be Counted FAQ page.